The gay community has always been a reliable group of customers who spend more, are more likely to shop at gay-friendly companies and are brand loyal.
A study showed that the demographic is 87 percent brand-affiliated, meaning most likely or highly likely to actively seek out a brand that had advertised in the gay and lesbian media. (Simmons). 'The gay market is particularly attractive because of the relatively high levels of disposable income among couples.' - Financial Times 9/12/00.
Research also shows gay and lesbian customers uniquely value advertisers who speak directly to them. They are profoundly aware of an advertiser's presence in gay and lesbian media.
About Gay Movies provides information about movies & tv-series with a gay theme or character. It is very much appreciated by our visitors and the website is being visited increasingly more by people from all over the world.
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This gives you the opportunity to reach this niche of the market directly with an ad on the entire website. The costs are low. See below some of the many different possibilities for ads on About Gay Movies. Please contact us with the form below or email us for more information or to place an ad.
Kind regards,
Eric Verberne
Founder About Gay Movies
